Sunday, April 25, 2010

To ape the wild wild west!



One of my regular late night coffee meets with a close friend got me thinking... He was just telling me how shocked he had been when he heard someone say 'XOXO' without even knowing what it's true meaning was. I reminded him that the person probably didn't know of it's origins since the olden times as an official (X) or an affectionate (O) signature written at the end of a letter and they could have picked it up from the television series 'Gossip Girl'. This got me thinking of India as an eastern country and how badly we were aping the west.

The 'west' as we call the developed countries like USA, canada and the european countries have had a strong influence on the mild and the shy east. There have been many areas like the culture and lifesyle of the western countries through which developing countries of the eastern hemisphere have been strongly influenced by the west. Though it has played an instrumental role in our development, on many occasions it also made me feel like we were acting like copy cats.

This is when I realised that I probably wasn't thinking this through. We as the fascinating east have had many intriguing things to teach the west and our cultural and industrial developments too were things that were worth boasting of. Thanks to our interesting way of life, the west was able to find something to add a little spice in their comparatively 'Vanila' existence, be it Indian festivals or Chinese food!

The tug of war between the east and the west and the question as to who has been able to influence the other in a more meaningful and a revolutionary way is always going to be there. Both have a unique and a strong quality about the way in which they have evolved and their importance just cannot be undermined if one tries to ape the other from time to time. Lets face it, the world has become a whole lot more fascinating with this fusion and this crossover of east meets west is going to occur. So, the next time you hear a clueless teenage girl say 'XOXO', share a little secret about this code. Finally.. XOXO! ;)

Thursday, April 15, 2010

A new face of facebook



Technology sure is the one thing that doesnt cease to surprise us. Since decades we have been able to better our lives with the advent of the latest technological standards and the results have been remarkable. Of all the things that have been able to make an impact in our lives, the internet and the tools it has given us surely have made an incredible difference. Social networking sites are the one such gift of the internet that has gotten us addicted and they have changed our lives dramatically!

Websites like Facebook, orkut, twitter and the applications associated with them are some of the key areas of our discussions in day to day life. Much to the chagrin of the elders of our society, uploading pics, updating status lines and posting tweets is a part of regular life now. These social networking sites might find their popular uses as fun and entertainment activities but they have more professional uses too that dont claim the spotlight.

Thanks to these social networking websites, artists can showcase their talents to others in their industry in a more casual manner that initiates discussions that could lead to great projects. Also the aspect of social media monitoring has been able to help many organizations in understanding more about their brand image. After all there is nothing as good as direct feedback obtained from consumers thanks to heart to heart discussions on a website.

Whether you are checking out the latest pictures of your friends beach party or networking with someone whose work you are interested in, these social networking websites are a great platform to get connected. This is the one aspect of technology that is going to keep surprising us from time to time. With these new aspects of the online world taking giant leaps towards a brand new world, websites like facebook will give us more reasons to smile about.